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How to Build a newsletter: never restart from scratch
July 24th, 2007
By Simon
As Joel says, modifying the existing (mailing list) is fast and economical, but keep in mind that the published content must be a new creature. You should know what was the most appealing item, or the most clicked object. Then you can remove old items, and replace them with new ones, based on what you’ve learned.
Read the newsletter again from beginnig to end, this will let you discover the common mistakes.
Now read it again, just the first line of each paragraph, you must be interesting, every line you write.
If you don’t really have something new to say, maybe it’s better to find it out before sending your mailing list.
Passing through the server spam filters it’s just the first step, the second it’s all about your content. Remember that spam is just something never requested, give to your customers only the informations they ask for.
